13 - Legacy and Leadership: Lessons from a Third-Generation Beauty Industry CEO

Ed Delia

Published on: 28/04/2025

In this episode of Growing Up B2B, host Ed Delia interviews Samantha Burd, Co-owner of Lady Burd Cosmetics, about her journey as a third-generation leader of the company founded by her grandmother. Samantha shares her experience balancing tradition with modernization and the challenges of returning to the family business after a career at Deloitte. She emphasizes the importance of humility, mutual respect, and continuous learning in leading a legacy brand forward.